Pricing Audit
Pricing Audit
14 days. Fixed price. €3,500 — €1,750 for the first five clients.
Run personally by Till Opel. No team, no juniors, no subcontractors.
What you get
A complete pricing system, not just a report.
01
Tier Architecture
A Good-Better-Best pricing structure tailored to your services. Stop leaving money on the table because you only offer one price. We design tiers that match client segments and willingness to pay.
02
Risk Premium Math
Fixed-price projects are risky. We quantify exactly how much risk premium to add per project type using Monte Carlo simulation over your historical data. No more guessing safety buffers.
03
Proposal Templates
Five ready-to-use proposal templates for different deal sizes and client types. Each includes scope definitions, change request clauses, and price anchoring techniques. Copy-paste ready.
04
Market Analysis
Competitive pricing benchmark based on your market position. We analyze win/loss patterns across your deals and identify the price points where you win most often — without leaving margin behind.
Key Definitions
Pricing terms every agency should know
Precise definitions of the core concepts applied in the Pricing Audit.
01
Scope Creep
The uncontrolled expansion of project deliverables beyond the originally agreed scope. PMI Pulse of the Profession 2024: 52% of projects experience scope creep with 27% average cost overrun. Ignition Survey 2025: 57% of agencies lose €1k–€5k/month to unbilled scope creep work.
02
Value-Based Pricing
A pricing model that sets prices based on perceived client value rather than internal costs. Shifting from cost-plus to value-based pricing is often the single highest-impact margin improvement for service firms, because it decouples the price ceiling from your own hourly rate.
03
Tier Architecture
A Good-Better-Best pricing structure designed to capture varying willingness to pay. Two effects compound: fewer discounts granted, and a higher average deal value as some clients self-select upward. The Best tier is often more profitable than the price gap suggests.
04
Win-Rate Paradox
The counterintuitive finding that high win rates (above 60-70%) typically signal underpricing. Optimal win rate sits between 25% and 55%. A 20% price increase that halves win rate often produces more absolute profit — because winning deals are substantially more profitable.
How it works
From data to playbook in 14 days.
Day 1
Onboarding
You share your last 20 proposals, won and lost, via a structured template. Prices quoted, hours, costs, margins, outcome. No client names needed. About two hours of your time.
Days 2–10
Analysis
We run Bayesian win probability analysis, Monte Carlo risk simulations, and scope creep diagnostics on your data. Every pattern quantified, every leak identified.
Days 11–13
Playbook
You receive a 30-page custom playbook: tier architecture, risk-premium pricing tables, deal qualification framework, and 5 proposal templates. Delivered async via email.
Day 14
Review
60-minute final call with Till (async or live). We walk through the playbook, answer questions, and discuss implementation. You walk away ready to price with confidence.
Pricing
One offer. Fixed price.
€3,500. 14-day delivery. No hidden costs.
Pricing Audit
Pricing Audit
€3,500
Fixed price. 14 days. We model your proposal behavior: which deals you won and lost at which price, where your fixed-price risk sits, and which number belongs in your next proposal.
- ✓Win probability across your price range
- ✓Risk distribution for your fixed-price projects
- ✓Five ready-to-use proposal templates with real numbers
- ✓What I need: your last 20 proposals (won + lost), about two hours of your time
- ✓First five clients: €1,750 — in exchange, your numbers (anonymized) go into the benchmark and you're named on the site
Industry data
Why this is a structural problem, not a you problem.
"PMI Pulse of the Profession 2024: 52% of projects experience scope creep with 27% avg cost overrun."
— Industry Data, Project Management Institute
"Ignition Survey 2025: 57% of agencies lose €1k-€5k/month to unbilled scope creep work."
— Industry Survey, Ignition
Our promise to you
Finish the final call, tell me it wasn't worth it, and you pay nothing. No form, no conditions.
Every engagement is pre-qualified. If your proposal history doesn't show real margin leaks, I tell you before we start and don't take the project.
14 days, fixed price
From data handover to the complete pricing playbook. Everything async, one 60-minute call at the end if you want it.
No hourly billing. No scope creep on my side either.
FAQ