Pricing Audit
Pricing Audit
14 days. Fixed price. €3,500, or €1,750 for the first five clients.
Run personally by Till Opel. No team, no juniors, no subcontractors.
What you get
A complete pricing system, not just a report.
01
Tier Architecture
A Good-Better-Best pricing structure tailored to your services. Stop leaving money on the table because you only offer one price. We design tiers that match client segments and willingness to pay.
02
Risk Premium Math
Fixed-price projects carry their risk in the scope. I read from each proposal how firmly scope is set: whether a quantity is stated or only a description of services, how many revision rounds are covered, whether there is a rate for anything beyond. That becomes a premium per project type, with the derivation visible.
03
Proposal Templates
Five ready-to-use proposal templates for different deal sizes and client types. Each includes scope definitions, change request clauses, and price anchoring techniques. Copy-paste ready.
04
Your own portfolio
Fifteen proposals side by side show what a single one never can: where your price per unit drifts apart by more than forty percent, which discounts sit there without anything given in return, and which two proposals describe the same work differently. The data is not yet enough to compare you against other agencies, and I will tell you that plainly.
Key Definitions
Pricing terms every agency should know
Precise definitions of the core concepts applied in the Pricing Audit.
01
Scope Creep
The uncontrolled expansion of project deliverables beyond the originally agreed scope. PMI Pulse of the Profession 2024: 52% of projects experience scope creep with 27% average cost overrun. Ignition Survey 2025: 57% of agencies lose €1k–€5k/month to unbilled scope creep work.
02
Value-Based Pricing
A pricing model that sets prices based on perceived client value rather than internal costs. Shifting from cost-plus to value-based pricing is often the single highest-impact margin improvement for service firms, because it decouples the price ceiling from your own hourly rate.
03
Tier Architecture
A Good-Better-Best pricing structure designed to capture varying willingness to pay. Two effects compound: fewer discounts granted, and a higher average deal value as some clients self-select upward. The Best tier is often more profitable than the price gap suggests.
04
Scope Protection
The four places where a proposal pins down its scope, or fails to: a quantity rather than a mere description of services, a capped number of revision rounds, a rate for anything beyond that, and for ongoing contracts a capacity limit. Miss one and you negotiate later with nothing to stand on.
How it works
From data to playbook in 14 days.
Day 1
Onboarding
You upload five to fifteen of your proposals as PDFs. No template, no spreadsheet, no figures to look up. You may redact client names. Your effort: finding the files.
Days 2–10
Analysis
Over fifty features are extracted from each proposal: price, scope, deadlines, payment schedule, structure and language. Rules with visible conditions run on top. Every statement carries where it came from: your document, your portfolio, or nowhere.
Days 11–13
Playbook
You receive a 30-page playbook built on your numbers. Tier architecture, risk-premium tables, a rule for choosing which deals to chase, and five proposal templates.
Day 14
Review
60-minute final call with Till (async or live). We walk through the playbook, answer questions, and discuss implementation. You walk away ready to price with confidence.
Pricing
One offer. Fixed price.
€3,500. 14-day delivery. No hidden costs.
Pricing Audit
Pricing Audit
€3,500
Fixed. 14 days. I read your proposals as a portfolio: where your price per unit drifts apart, where two of your own proposals contradict each other, and where scope is left unprotected.
- ✓Price dispersion and contradictions across your proposals
- ✓Risk distribution for your fixed-price projects
- ✓Five ready-to-use proposal templates with real numbers
- ✓What I need: five to fifteen of your proposals as PDFs
- ✓First five clients pay €1,750. In exchange your numbers go into the benchmark, anonymised, and you are named on the site.
Industry data
Why this is a structural problem, not a you problem.
"PMI Pulse of the Profession 2024: 52% of projects experience scope creep with 27% avg cost overrun."
— Industry Data, Project Management Institute
"Ignition Survey 2025: 57% of agencies lose €1k-€5k/month to unbilled scope creep work."
— Industry Survey, Ignition
Our promise to you
Finish the final call, tell me it wasn't worth it, and you pay nothing. No form, no conditions.
Every engagement is pre-qualified. If your proposal history doesn't show real margin leaks, I tell you before we start and don't take the project.
14 days, fixed price
From data handover to the complete pricing playbook. Everything async, one 60-minute call at the end if you want it.
No hourly billing. No scope creep on my side either.
How I analyse
Read the documents, do the arithmetic, and say where it stops.
Three sentences. The worked example below shows how one of these numbers comes about.
01
Structured reading
Over fifty features per proposal: price, scope, deadlines, payment schedule, structure, language.
02
Rules, not a score
Then rules with visible conditions. No total score, because a number like 73 out of 100 does not tell you what to change.
03
The limit ships with the answer
Every statement carries its source: your document, your portfolio, or nowhere.
Worked example
One proposal, 5,000 futures.
A fixed-price project quoted at €50,000 with €39,000 of expected cost. That looks like a 22% margin. It isn't a number, it's a distribution. Move the scope uncertainty and watch what happens to the downside.
Illustrative model calculation on a fictional project. The spread of cost overrun is assumed, not measured: estimate against actual is not collected. What you see here is the mechanism, not your number.
No invented numbers. A recommendation may only name a figure if that figure is in your document. Otherwise it says: name a figure.
FAQ
Questions about the audit?
- Who is this audit for?
- B2B service firms with 5–30 employees: agencies, consultancies, IT services, custom-deal SaaS. If you write proposals, manage scope, and price per project, this audit is built for you.
- What data do I need to provide?
- Five to fifteen proposals as PDFs, exactly as you sent them. You may redact client names. There is no template to fill in: price, scope, deadlines and payment terms are already in the documents. Asking for them again would be work for you and a worse data source for me.
- How is this different from a regular pricing consultant?
- I don't work from industry averages or off-the-shelf templates. Every recommendation stands on your own numbers.
- Do I need to be on calls?
- No. The entire process is async except the optional final review call. Till works on your data and delivers via email. You get a written walkthrough of every finding.
- Who leads the audit?
- Till Opel personally. Founder of ScopeMetrix, background in enterprise consulting at Senacor Technologies, advising banks and automotive on large transformation programs. Industrial engineering graduate. There is no team behind this, which is exactly why the price is fixed and the scope is narrow.
- What if the recommendations don't fit?
- You get a second iteration at no cost if the initial tier recommendation doesn't match your data. And I pre-qualify: if your proposal history doesn't show real margin leaks, I tell you before we start and don't take the project.
- What happens after the audit?
- You get a complete pricing playbook you can implement immediately. That is the whole product. There is no retainer to upsell you into, and no ongoing engagement you need to buy for the playbook to work.