Free short analysis

Before you send it: Are price and scope actually clean?

Send it as a PDF. I will tell you which passage costs you money later, and why.

That is the whole effort
1 PDF
No questionnaire
Real proposals
Five per month
Free
Never shared
Confidential

From practice

What is missing is standardisation and transparency.
Matthias Petri · Managing Director, 4eck Media · 4eck-media.de
about his own proposals
Matthias Petri on the analysis of his proposals0:40

Real proposals, no questionnaire.

4eck is building a proposal configurator from the results.

Without an ERP project you get the same standardisation as a result.

Illustrative example

This is what you get back.

A constructed proposal on the left. On the right the output, unchanged, from the engine that runs on real documents.

Proposal 2026-114Page 2 of 5

Corporate website relaunch

Scope of work

Concept, design and technical build of a new corporate website on a content management system. Home page, service pages and further sub-pages as required.

Included are review meetings and revision rounds until the client is satisfied.

Fee

Fixed fee €24,000 plus VAT.

Payment: 50% on acceptance, 50% after go-live.

Scope of workno figure for pages or volume
Scope of workrevisions uncapped, no rate for extra work
Fee0% before start, instalment tied to acceptance

Pre-flight, extract

The most important change

State a page count before you send this.

The proposal names no figure for pages or volume. Every later request becomes a negotiation. Price is not the biggest risk here.

Found in
Scope of work, first paragraph
At stake
€24,000 contract value

Dokument · belastbar

Change now

3
Scope open at the top endDokument · belastbar
Revision rounds uncappedDokument · belastbar
No rate for extra workDokument · belastbar

Worth noting

1
Almost no money before startDokument · belastbar

Smaller, still there

4
No deadline for client inputDokument · belastbar
Proposal valid indefinitelyDokument · belastbar
One price, no tiersDokument · belastbar
No payment termDokument · belastbar

Not yet assessable

2
Price consistencyHistorie · noch eingeschränkt
Price positionVergleich · nicht verfügbar

Colour only where a rule delivers a class. The right says what the statement rests on.

An example, not a client's proposal. Rules, ordering and the two open signals are unchanged.

Get your proposal checked

Two moments, one method

Check before, or understand after.

Pre-FlightAnalysis
FrageWhat do I change in this proposal before it goes out?How do I actually price things?
Du lädst hoch1 PDF5 to 15 PDFs
Du bekommstThe most important change before you send it, with the reasoning.Dokument · belastbarAn analysis of your proposal history and a walkthrough.Historie · noch eingeschränkt
KostenFree, five per month€1,750 for the first five clients, then €3,500
Get your proposal checkedRequest the analysis

The same procedure, with more documents. Not a second product.

Your proposal is the data source. Not your memory.

Price, scope, deadlines and payment terms are already in your document. A questionnaire measures what you remember. The proposal measures what you committed to.

Upload the PDF. Done.

Questionnaire

Your proposal

17 questions1 PDF
fill it inupload it
memorythe original
what you thinkwhat you committed to

How it runs

Three steps, and the machine does not do two of them.

01

two minutes

You upload your proposal

  • PDF or Word
  • Client names may be redacted
  • No signup

02

two working days

I look at it

  • The checks run automatically
  • The judgement is mine
  • If anything is unclear I ask

03

before you send it

You get the change that matters

  • One action first
  • With reasoning and the exact passage
  • Short video walkthrough
Till Opel

Why I built this

A corporate has a department for pricing questions. A fifteen-person agency has the owner, in the evening, between two projects.

I spent ten years costing proposals at EY and Senacor. I now do that for the ones with no department behind them. On my own, no team.

More about me →

Founding clients

Do not start here. The way in is one proposal, free: Get your proposal checked

Five slots at half price, and I'll tell you exactly why.

One agency has put its proposals through the analysis, I have no other references. So you do not pay full price.

€1,750€3,500

What you get

  • The full audit, nothing reduced
  • 30-page playbook in 14 days
  • 5 proposal templates with your numbers
  • 60-minute walkthrough call
  • Direct line to me, not to a team

What I get

  • Your numbers, anonymized, in the DACH benchmark
  • Your name on this site as a founding client
  • Honest feedback on what didn't work

The only guarantee

Finish the final call, tell me it was not worth it, and you pay nothing.

Request the analysis

FAQ

Questions we hear most

Do I have to remove client names?
No, but you may. Redact what you would rather not show. The check needs only scope, deadlines, payment schedule and price.
What happens to the document afterwards?
It sits in my mailbox and nowhere else. After the analysis I delete it, at the latest after 90 days. Nothing is passed on, deletion on request at any time.
Which proposals fit?
Fixed-price project proposals, ideally the one you are working on right now. Retainers work too, different rules apply there. No proposal is too small.
How fast do I get the analysis?
I commit to two working days. I have delivered exactly one analysis so far, so that is a commitment, not a measured time.

Get Started

Send me the proposal
you are working on right now.

Checking one proposal is free, five a month. The full analysis of your history is €1,750 for the first five clients.

If I cannot help you, I will say so.

Response Time

Within 24 hours

Based In

Germany

Request the analysis