About

Pricing is a math problem.
Most B2B service firms treat it as a guess.

ScopeMetrix was founded to close that gap, bringing quantitative rigor to an area where most firms rely on instinct and experience alone.

Till-Lennart Opel, Founder of ScopeMetrix

Why ScopeMetrix

Till-Lennart Opel

Pricing Strategist

B2B service firms are really good at their craft. Designers ship beautiful work, developers write working code, consultants produce decks that steer million-euro decisions. But nearly every service firm running 5-30 people gets the pricing wrong. Not by a little, by 15-25% of their annual margin. The craft isn't the bottleneck. Pricing is.

Project-based businesses price under three conditions that break the usual models. Every deal is different, scope is inherently uncertain, and the cost of underpricing stays invisible until the project ends. Spreadsheet estimates with a 'safety buffer' are gut feel in disguise. So most firms land in the same pattern: underprice, over-deliver, never see the leak, repeat next quarter.

ScopeMetrix reads proposals as documents. Scope, pricing logic, deadlines and payment mechanics are extracted and held against your own proposal history. What that supports depends on how many proposals are on file, and every report says so. Price statements need comparable proposals. While those are missing, the report says that instead of guessing.

Founded by Till Opel. Background in enterprise IT consulting, advising banks and automotive on large transformation programs. Today ScopeMetrix is a Pricing Audit for B2B service firms worldwide (agencies, consultancies, IT services, custom-deal SaaS). In 18 to 24 months it becomes a platform. The Pricing Operating System for service firms, fed by data from every audit we deliver.

Principles

How we work

01

Evidence over opinion

Every statement carries its source: your document, your own portfolio, or nowhere. Where the data does not support a statement, it says so instead of estimating. I name a figure only when that figure is in your proposal.

02

Simplicity over complexity

Careful analysis, simple output. Your playbook should be usable the same week, not a 100-page report that gathers dust.

03

Honesty over closing

I do not promise a result, because I have none to show yet. What I do promise is a guarantee: finish the final call, tell me it was not worth it, and you pay nothing. And if I cannot help you, I say so beforehand.

Ready to price with confidence?

The Pricing Audit is €3,500 fixed, 14 days. First five clients pay €1,750.

Request the analysis