Pricing Architecture Audit
Make hidden margin loss
visible.
We analyze your last 20-30 proposals, your time-tracking data, and your competitors. The output is a playbook with new tier architecture, risk-premium math, and proposal templates. 14 days. Fixed price. Typical outcome: €75-125k per year back in your account.
The three leaks
Where service firms lose margin
(and don't see it).
Most B2B service firms don't underprice because they're bad at math. They underprice because the leak is invisible. Three patterns, repeated across every proposal cycle.
Scope Creep Tax
The three 'just a small change' requests per project. Each margin-negative. Never billed. By project close, you've shipped 15-25% more work than you priced. Every single time.
Hourly Rate Trap
You quote hours. Your client buys outcomes. The gap costs 20-40% per engagement. Worse: you compete against other hourly rates, not against the value you deliver. A race to the bottom you didn't sign up for.
Proposal by Instinct
You write one number on the proposal. The client counter-offers lower. You cave to close. Repeat across 20 proposals a year. The math of that pattern is brutal: 8-12% lost margin, compounded.
How we fix it
From raw data to
a pricing playbook in 14 days.
Data Collection
- Upload 10 historical projects via our template
- Hours, costs, margins, and win/loss outcomes
- No client names or confidential details required
- 15 minutes of your time
Analysis & Modeling
- Identify win/loss patterns across your deals
- Calculate scope creep risk per project type
- Uncover your actual value drivers
- Benchmark your pricing against competitors
Strategic Delivery
- Complete pricing playbook with tier recommendations
- Scope creep prevention templates
- Deal qualification framework
- Written walkthrough of findings, delivered async
Methodology
The same toolkit
as leading pricing consultancies.
We use the statistical methods leading pricing consultancies deploy on enterprise engagements. Simplified for B2B service firms with 5 to 30 employees (agencies, consultancies, IT services, custom-deal SaaS). No gut feel, no spreadsheets, no generic consulting.
Bayesian Win Probability
Every pitch has a true win rate. We calculate yours from your historical data: deal size, industry, competitive intensity. You stop guessing which pitches to chase, and start pricing to the numbers that actually close.
Monte Carlo Risk Simulation
Not "expected margin = X". Instead: a full probability distribution across 10,000 scenarios per proposal. You see the 10% worst case, the median, the 90% best case. Proposals get priced to actual risk, not to hope.
Want to see the math applied to your numbers? Download the sample report below.
Resources
See exactly what
you'll receive
Download a sample report and the data template, so you know exactly what to expect before your first conversation with us.
Sample Pricing Report
A complete example of the analysis we deliver: where margin leaks happen, risk assessment per project type, your optimal proposal structure, and a deal qualification framework.
Data Template
The Excel template your team fills out. 10 projects, 15 minutes. Includes instructions, dropdown menus, and example data.
Your Offer
Three ways in.
From self-check to founding pilot.
⚡ Founding pilot: first 5 agencies get the complete audit at half price (€1,500-3,500 instead of €3,500-7,500). Case study required. Slots filling this week.
Start Free
Pricing Health Check
€0
Know where you stand in 3 minutes. Our online tool shows your risk profile instantly.
- • Estimate of your win chances
- • Scope creep risk at a glance
- • Initial pricing recommendation
Founding Pilot — 5 slots this week
Pricing Architecture Audit
€1,500 – 3,500
The complete 14-day audit at half price. Condition: you allow anonymized case study publication.
- • Analysis of your last 20-30 proposals (won + lost)
- • Time-tracking diagnostic and competitor pricing review
- • 30-page playbook with new tier architecture
- • Risk-premium math for fixed-price projects
- • Five proposal templates, ready to use
- • 60min final call, async or live
Quality guarantee: if the initial tier recommendation doesn't match your data, I iterate a second round at no cost.
Request Founding SlotRegular Rate
Pricing Architecture Audit
€3,500 – 7,500
The same 14-day audit, without case study obligation. Price scales with agency size (5-30 employees).
- • Identical scope as founding pilot
- • No case study obligation
- • Full confidentiality
- • Start within one week
- • Delivery in 14 days
- • Quality guarantee included
✅ Complete playbook in 14 days. Quality guarantee same as founding pilot.
Request AuditFAQ
Questions we hear most
Get Started
Every week without a strategy
is costing you margin.
Email me what your biggest pricing pains are. Reply within 24 hours, async, no call pressure. If the fit is there, I'll offer you a Founding Pilot slot.
No pitch. No pressure. If I can't help, I'll tell you straight up.