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Discount Impact Simulator

A 10% discount does not cost you 10% of profit. It usually costs 30 to 100%. Move the sliders to see exactly what discounting does to your margin.

20%

Your gross margin per project before discount.

10%

The discount you give the client off list price.

Add a deal value to see the loss in EUR.

Profit erosion

50%

of your original profit per deal disappears with this discount.

Original margin20%
New margin after discount11.1%

Extra deals needed for same total profit

+1.0×

You'd need this many additional deals at the discounted price to match the original profit.

More than half of your profit gone. This is structural, not tactical.

Why discounts hit margin so hard

Your costs do not change when you discount. The full discount comes out of your margin, not your revenue. So a 10% discount on a 20% margin product means half your profit, not 10% less profit.

See your full pricing picture

Discounting is one of three structural margin leaks. Run the free 3-minute Pricing Health Check to find the other two.

Take the Health Check →

Where do you stand?

You just ran the numbers on your own figures. See where your rate sits against other agencies. 90 seconds, anonymous, no email.

See your benchmark position

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